The Mid-Career GPS Podcast

3. How to Protect and Promote Your Professional Brand

April 01, 2023 John Neral Season 1 Episode 3
🔒 3. How to Protect and Promote Your Professional Brand
The Mid-Career GPS Podcast
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The Mid-Career GPS Podcast
3. How to Protect and Promote Your Professional Brand
Apr 01, 2023 Season 1 Episode 3
John Neral

Subscriber-only episode

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Whether you are actively seeking a promotion or a new job at a different organization, you must be aware of your professional brand. Many mid-career professionals THINK they know their brand, but they have never asked anyone or done the hard work to understand what others say about them. As Jeff Bezos says, “Your brand is what people say about you when you are not in the room.” 

 

In this episode, I’ll share a step-by-step process to help you get the information you need about your professional brand and what you need to do if the feedback you receive doesn’t align with your brand concept. 

 

 

Key Topics & Time Stamps: 

·      Introduction (0:00)

·      Defining Your Professional Brand (4:00)

·      Being Brand Loyal (8:15)

·      Brand v. Reputation (20:30)

·      Promoting & Protecting Your Brand (23:00)

·      Wrap Up (

 

List of Resources:

·      Get Your Free Guide - 5 Mistakes Mid-Career Professionals Make (And Need to Stop Doing) 

·      Your Mid-Career GPS – Four Steps to Figuring Out What’s Next by John Neral

·      SHOW UP - Six Strategies to Lead a More Energetic and Impactful Career by John Neral

Thank you for listening to The Mid-Career GPS Podcast.
Please leave a rating and review on Apple Podcasts here.

Want me to review your LinkedIn profile?
Learn more here.

Visit https://johnneral.com to join The Mid-Career GPS Newsletter, a free, twice-weekly career and leadership resource for mid-career professionals.

Connect with John on LinkedIn here.
Follow John on Instagram @johnneralcoaching.
Subscribe to John's YouTube Channel here.

Show Notes

Subscriber-only episode

Send us a Text Message.

Whether you are actively seeking a promotion or a new job at a different organization, you must be aware of your professional brand. Many mid-career professionals THINK they know their brand, but they have never asked anyone or done the hard work to understand what others say about them. As Jeff Bezos says, “Your brand is what people say about you when you are not in the room.” 

 

In this episode, I’ll share a step-by-step process to help you get the information you need about your professional brand and what you need to do if the feedback you receive doesn’t align with your brand concept. 

 

 

Key Topics & Time Stamps: 

·      Introduction (0:00)

·      Defining Your Professional Brand (4:00)

·      Being Brand Loyal (8:15)

·      Brand v. Reputation (20:30)

·      Promoting & Protecting Your Brand (23:00)

·      Wrap Up (

 

List of Resources:

·      Get Your Free Guide - 5 Mistakes Mid-Career Professionals Make (And Need to Stop Doing) 

·      Your Mid-Career GPS – Four Steps to Figuring Out What’s Next by John Neral

·      SHOW UP - Six Strategies to Lead a More Energetic and Impactful Career by John Neral

Thank you for listening to The Mid-Career GPS Podcast.
Please leave a rating and review on Apple Podcasts here.

Want me to review your LinkedIn profile?
Learn more here.

Visit https://johnneral.com to join The Mid-Career GPS Newsletter, a free, twice-weekly career and leadership resource for mid-career professionals.

Connect with John on LinkedIn here.
Follow John on Instagram @johnneralcoaching.
Subscribe to John's YouTube Channel here.