Job Search, Promotion, and Career Clarity: The Mid-Career GPS Podcast

3. How to Protect and Promote Your Professional Brand

Subscriber Episode John Neral Season 1 Episode 3

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Whether you are actively seeking a promotion or a new job at a different organization, you must be aware of your professional brand. Many mid-career professionals THINK they know their brand, but they have never asked anyone or done the hard work to understand what others say about them. As Jeff Bezos says, “Your brand is what people say about you when you are not in the room.” 

 

In this episode, I’ll share a step-by-step process to help you get the information you need about your professional brand and what you need to do if the feedback you receive doesn’t align with your brand concept. 

 

 

Key Topics & Time Stamps: 

·      Introduction (0:00)

·      Defining Your Professional Brand (4:00)

·      Being Brand Loyal (8:15)

·      Brand v. Reputation (20:30)

·      Promoting & Protecting Your Brand (23:00)

·      Wrap Up (

 

List of Resources:

·      Get Your Free Guide - 5 Mistakes Mid-Career Professionals Make (And Need to Stop Doing) 

·      Your Mid-Career GPS – Four Steps to Figuring Out What’s Next by John Neral

·      SHOW UP - Six Strategies to Lead a More Energetic and Impactful Career by John Neral

If this episode resonated with you and you want more support in how you SHOW UP for your career and life, I want to invite you to join the SHOW UP Leadership Lab. 

This is my group membership program where you'll get the clarity and support you need to SHOW UP more impactfully and effectively in your life and career. 

Visit https://johnneral.com/showup to join.

 
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